Martin Casey

Commerce

About

Digital Transformation Leader

I help merchants transform to exceed the nuanced expectations of modern consumers.

Strategic consulting

See the whole board. Develop a coherent product roadmap grounded in broad view market analysis. Design a platform of business enablement technologies that optimizes for agility. Know when to build, when to buy.

Tactical support

Accelerate productivity. Orient teams around iterative production lifecycles. Leverage subject matter expertise in systems integration and application development.

  • Software: 20 years
  • E-commerce: 15 years
  • Management: 10 years
  • Education: BS, MA, MBA
  • Platforms: M2, SPFY, BCOM
  • Location: Austin, TX

Skills

Business analysis 100%
Technical architecture 100%
Communication 90%
Management 80%
Shopify 100%
BigCommerce 100%
Magento 80%
VTEX 60%
Backend90%
Frontend90%
Design 70%
Devops 50%

Resume

MACH Advocacy

Partner with a commerce professional to future-proof enterprise technology and accelerate digital experiences. Learn more about MACH.

Achievements

Founded, grew and sold Praxis, a successful commerce innovation consultancy.

Designed and developed two public e-commerce products on the Shopify platform.

Developed Gorilla's "G.IQ" product line.

Conceived of and executed transformative software products for retail clients like Kendra Scott and Sid Mashburn.

Architected highly complex business enablement solutions for B2B clients like Balfour and Quantum Digital.

Collaborated on massive digital ventures for name-brand organizations like Humana, Acer, Microsoft, Southwest Airlines and FOX.

Contributed core code to Magento 2.4.

Education

MBA (2002-2004)

ESSEC (Paris)

MA in English (1999-2000)

King's College (London)

BS in Foreign Service (1993-1997)

Georgetown University (Washington)

Certifications

MIT u.lab: Leading From the Emerging Future

Adobe Certified Expert, Magento M2 Solution Specialist, Magento M1 Developer Plus

Shopify App Development, Shopify Theme Development

BigCommerce Certified Partner

ITIL Service Management

Experience

Gorilla

Group Strategy Director (6/2022-present)

Grow Gorilla’s strategy practice. Advocate for innovation as a force multiplier. Define and measure client impact. Orchestrate efforts across WPP.

Strategy Practice Lead (1/2022-5/2022)

Own the marketing, sales, delivery and process behind Gorilla's strategy practice, whose goal is to drive ambitious digital commerce transformation.

Enterprise Architect (2019-2021)

Cross-platform opportunity assessment and project advisory in the greater WPP family of agencies. Internal focus on product development, headless architecture and delivery innovation.

Independent

Advisory and application development in the commerce space. Major accomplishments include design and deployment of two (public) Shopify apps and two (private) BigCommerce apps.

Praxis

Chief Strategist (2016-2017)

Focus on integrating Praxis with WSC, post-acquisition. Responsibilities spanned thought leadership, market outreach and client engagement. Primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.

Chief Marketing Officer (2015-2016)

Opened a new office, courted potential buyers, scouted a CEO. Shifted focus to top-line growth through marketing and sales. Honed the company’s competitive positioning, executed a series of marketing campaigns, operated localized meetups and represented the company at industry conferences.

Partner (2006-2015)

Co-founded the company, a commerce innovation consultancy providing strategy, design, development, marketing and support services to merchants worldwide. Engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of platforms.

Independent

Freelancer for organizations like The Economist and Billboard. Internalized a full-stack mastery of web design and development skills and a penchant for small business administration.

Portfolio

Frontier

Magento+Acquia

Acer

Magento

Quantum Digital

Magento

Sid Mashburn

Magento

Humana

AEM

Boehringer Ingelheim

Magento

Kendra Scott

Magento

Parallel

Magento

Balfour

Magento

Hydrapak

Shopify

Uplift Desk

BigCommerce

xByte

BigCommerce

Focus areas

Strategy

Intrinsic, environmental and organizational opportunity analysis, prioritization.

Enterprise Architecture

Design, planning and implementation of complex business systems.

Vendor Selection

Requirement articulation, build/buy assessment, feasibility scoring.

Agile Coaching

Internal process alignment to improve velocity, quality and transparency.

Systems Integration

Integration matrix design, technical specification, information security.

Application Development

Full-stack development of public/private apps across various platforms.

Testimonial

Jason Crickmer

Delivery Director, Slalom

Martin has a unique and incredibly valuable combination of intelligence, curiosity, drive, and determination, and it shows in each of engagement I have had with him. First as a vendor and partner, Martin brought his technical talents and creativity to help Pluck/Demand Media solve a range of customer delivery needs. Then I joined Martin in his consultancy, where his depth of knowledge of our industry, ecommerce (and specifically Magento), and his professionalism were proven over and over again in client engagements. I recommend Martin without hesitation - he will be an invaluable asset to any team that he serves.

Contact

Austin, TX

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