Hi, I'm Martin!



Digital Transformation Leader

I help businesses capture value by effecting change through digital transformation.

Résumé

Achievements

Persuaded BAT to invest in healthier product lines, resulting in an ambitious multi-channel digital transformation program.

Uncovered significant growth opportunities at Hayward, leveraging its connected (IoT) business to reduce pool-related injuries.

Helped General Assembly rethink its outreach program to better serve under-represented communities.

Developed a global enterprise architecture for Coca-Cola, enabling effective data-driven decisions.

Drove the adoption of micro-services at Purina to accelerate innovation across its global brands.

Supported Boehringer Ingelheim’s goal to fulfill digital pharmaceutical orders via third-party clinics.

Architected a complex, multi-brand digital transformation for Horizon Global, a successful automotive-adjacent manufacturing business.

Designed a distributor-based fulfillment process for Parker Hannifin’s highly customized parts business.

Consolidated Frontier Co-op’s many niche brands in a unified B2C/B2B marketplace.

Modernized Acer’s technology stack for the US/CA markets.

Developed a highly differentiating in-store/online “color bar” solution for Kendra Scott, a successful jewelry brand.

Led a product data rework and technology upgrade effort at Ideal Industries.

Pushed the limits of scale to support order management at 100K+ educational institutions on behalf of Balfour.

Architected a highly integrated technology stack for Quantum Digital, facilitating “just in time” fulfillment for highly customized products.

Experience

Gorilla Group (VML)

Group Strategy Director (1/22-2/23)

Drove ambitious digital transformation across 40+ architecture and business strategy engagements representing $20MM in top-line agency revenue. Advocated for innovation as a force multiplier. Defined, measured and celebrated project impact. Orchestrated efforts across WPP.

Enterprise Architect (9/19-12/21)

Cross-platform opportunity assessment and project advisory in the greater WPP family of agencies. Internal focus on product development, headless architecture and delivery innovation.

Independent (5/17-9/19)

Technical advisory and application development.

Praxis (WSC)

Chief Strategist (12/16-4/17)

Facilitated sale of company to WSC. Responsibilities spanned thought leadership, market outreach and client engagement. Primary goal was to ensure that our messaging and operations delivered value in the form of digital transformation.

Chief Marketing Officer (12/15-12/16)

Shifted focus to top-line growth. Re-tooled the marketing and sales process, honed our competitive positioning, represented the company at industry events.

Partner (1/06-12/15)

Co-founded the company, a commerce innovation consultancy. Engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of platforms.

Independent (1/98-12/05)

Web design and development.

Education

MBA (2002-2004)

ESSEC (Paris)

MA in English (1999-2000)

King's College (London)

BS in Foreign Service (1993-1997)

Georgetown University (Washington)

Technologies

Adobe Commerce90%
Shopify100%
BigCommerce100%
VTEX70%
Commercetools90%
Spryker70%
Mirakl60%
AEM80%
Acquia90%
Contentful70%
Contentstack90%
Algolia90%
Coveo90%
Salsify80%
Akeneo80%

Portfolio

Purina

Magento

Hayward

Magento+Salsify

Ideal

Akeneo

Frontier

Magento+Acquia

Acer

Magento

Quantum Digital

Magento

Sid Mashburn

Magento

Humana

AEM

Boehringer Ingelheim

Magento

Kendra Scott

Magento

Parallel

Magento

Balfour

Magento

Hydrapak

Shopify

Uplift Desk

BigCommerce

xByte

BigCommerce

Testimonial

Jason Crickmer

Delivery Director, Slalom

Martin has a unique and incredibly valuable combination of intelligence, curiosity, drive, and determination, and it shows in each engagement I have had with him. First as a vendor and partner, Martin brought his technical talents and creativity to help Pluck/Demand Media solve a range of customer delivery needs. Then I joined Martin in his consultancy, where his depth of knowledge of our industry, ecommerce (and specifically Magento), and his professionalism were proven over and over again in client engagements. I recommend Martin without hesitation - he will be an invaluable asset to any team that he serves.

Contact

Austin, TX

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