I help merchants transform to exceed the nuanced expectations of modern consumers.
See the whole board. Develop a coherent product roadmap grounded in broad view market analysis. Design a platform of business enablement technologies that optimizes for agility. Know when to build, when to buy.
Accelerate productivity. Orient teams around iterative production lifecycles. Leverage subject matter expertise in systems integration and application development.
- Software: 20 years
- E-commerce: 15 years
- Management: 10 years
- Education: BS, MA, MBA
- Platforms: M2, SPFY, BCOM
- Location: Austin, TX
Founded, grew and sold Praxis, a successful commerce innovation consultancy.
Designed and developed two public e-commerce products on the Shopify platform.
Developed Gorilla's "G.IQ" product line.
Conceived of and executed transformative software products for retail clients like Kendra Scott and Sid Mashburn.
Architected highly complex business enablement solutions for B2B clients like Balfour and Quantum Digital.
Collaborated on massive digital ventures for name-brand organizations like Humana, Acer, Microsoft, Southwest Airlines and FOX.
MA in English (1999-2000)
King's College (London)
BS in Foreign Service (1993-1997)
Georgetown University (Washington)
MIT u.lab: Leading From the Emerging Future
Adobe Certified Expert, Magento M2 Solution Specialist, Magento M1 Developer Plus
Shopify App Development, Shopify Theme Development
BigCommerce Certified Partner
Strategy Practice Lead (2022-present)
Own the marketing, sales, delivery and process behind Gorilla's strategy practice, whose goal is to drive ambitious digital commerce transformation.
Enterprise Architect (2019-2021)
Cross-platform opportunity assessment and project advisory in the greater WPP family of agencies. Internal focus on product development, headless architecture and delivery innovation.
Advisory and application development in the commerce space. Major accomplishments include design and deployment of two (public) Shopify apps and two (private) BigCommerce apps.
Chief Strategist (2016-2017)
Focus on integrating Praxis with WSC, post-acquisition. Responsibilities spanned thought leadership, market outreach and client engagement. Primary goal was to ensure that our positions, messaging and operations delivered value in the form of digital transformation.
Chief Marketing Officer (2015-2016)
Opened a new office, courted potential buyers, scouted a CEO. Shifted focus to top-line growth through marketing and sales. Honed the company’s competitive positioning, executed a series of marketing campaigns, operated localized meetups and represented the company at industry conferences.
Co-founded the company, a commerce innovation consultancy providing strategy, design, development, marketing and support services to merchants worldwide. Engaged with clients, nurtured a staff of 20 and developed technical expertise across a range of platforms.
Freelancer for organizations like The Economist and Billboard. Internalized a full-stack mastery of web design and development skills and a penchant for small business administration.
Intrinsic, environmental and organizational opportunity analysis, prioritization.
Design, planning and implementation of complex business systems.
Requirement articulation, build/buy assessment, feasibility scoring.
Internal process alignment to improve velocity, quality and transparency.
Integration matrix design, technical specification, information security.
Full-stack development of public/private apps across various platforms.
VP Client Services, Redstage
Martin has a unique and incredibly valuable combination of intelligence, curiosity, drive, and determination, and it shows in each of engagement I have had with him. First as a vendor and partner, Martin brought his technical talents and creativity to help Pluck/Demand Media solve a range of customer delivery needs. Then I joined Martin in his consultancy, where his depth of knowledge of our industry, ecommerce (and specifically Magento), and his professionalism were proven over and over again in client engagements. I recommend Martin without hesitation - he will be an invaluable asset to any team that he serves.