Case Study: Xbyte

The context

Enterprise server solutions tend to follow a complex sales cycle, matching components and capabilities to the need. As a Dell reseller, Xbyte fits the niche by providing consultative advisory, traditionally by sacrificing sales efficiency.

In the spirit of optimizing for both, the company engaged Ellipsis to author a custom BigCommerce app that translated the various interdependencies of a server build to an e-commerce experience.

The approach

In collaboration with the company, we defined SKU agnostic functionality that would enable customer-facing behaviors, including:

• Show/hide options and option values by default or based on user interaction.
• Transform radio to checkbox for multi select.
• Add quantity selectors to option values.
• Define quantity ranges within an option and across options.
• Decorate options with supplementary markup.

See an example custom product page.

The solution

We designed a solution that stitched the e-commerce experience together with backend systems via a native (custom) BigCommere app that comprised:

• Product/Inventory/Cost sync with ERP.
• Config deployment via BigCommerce APIs as JSON.
• Config parsing and enablement within Stencil templates.
• Custom PDP and add-to-cart functions.
• Order transmission via order item JSON object.

The result

Paired with a replatform, the work product was transformative with respect to the company's ability to accelerate growth, including:

• Self-service customer originated individual orders.
• Sales rep originated bulk orders.

As one customer (A. Williams) testified: